#514: Chip Wilson — Building Lululemon, The Art of Setting Goals, and The 10 Great Decisions of Your Life
The Tim Ferriss Show
The Importance of Being Unique
Brands should target a specific market in order to provide the best possible product./nTrying to be everything to everybody is a recipe for disaster, as it leads to overproduction and eventual decline in sales.
Chip Wilson — Building Lululemon, the Art of Setting Goals, and the 10 Great Decisions of Your Life | Brought to you by Laird Superfood clean, plant-based creamers, Four Sigmatic mushroom coffee, and Helix Sleep premium mattresses. More on all three below.
Chip Wilson (@chipYVR) is a serial entrepreneur and philanthropist. His career in the apparel industry began in 1979 as founder and CEO of Westbeach Snowboarding Ltd. In 1998, after selling Westbeach in 1997, he founded lululemon athletica inc., creating an entirely new category of technical apparel called “athleisure” — now a $400 billion global industry.
Through his holding company and family office, Chip focuses his interests on apparel, real estate, private equity, passive investments, and philanthropy. Chip and his wife Shannon’s passion for design led to the creation of the internationally recognized KPU Wilson School of Design in 2018.
In 2019, the Wilsons partnered with Anta Sports to buy Amer Sports, which includes brands such as Arc’teryx, Salomon, and Wilson Sporting Goods. Chip currently sits on Amer’s board of directors.
The 2021 edition of his business memoir, The Story of lululemon is available for free at chipwilson.com/book. Last but not least, Chip is steadfast in his pursuit to cure facioscapulohumeral muscular dystrophy (FSHD). He is on the board of Facio Therapies and has begun his latest big 2021 project, Cure FSHD.
Please enjoy!
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