Social Drag occurs when a person undergoes a significant personal shift, but others around them continue to interact based on the old version of the individual. This phenomenon can be particularly evident when changing careers or making major life changes, leading to a delay in others recognizing the new reality. The concept of social drag is prevalent within familial and friendship circles, where people's mental models may lag behind the individual's actual transformation. It often takes time for others to adjust and fully internalize the new identity or lifestyle changes. Additionally, artifacts of the old self can further contribute to social drag by reminding others of the person's past rather than their current state.

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