And I said, - look, you know, and actually his fourth channel was in Welsh because he lives in Wales

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I convinced my dad to get a new TV package by showing him that it was only 60 pence a day, compared to the 2 pounds he spends on newspapers. He ended up buying it himself and it has greatly contributed to his happiness. Sometimes, we undervalue things until we change our perspective.

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy.

Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising.

Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational.

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