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#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)
B2B Marketing with Dave Gerhardt
Reframe Your Content for Greater Impact
Content distribution can be optimized by reframing long customer stories into concise formats resembling news or PR announcements. By converting detailed narratives into engaging four-paragraph blogs with a compelling headline and customer quotes, engagement can increase. This repositioning makes the content more consumable and appropriate for social platforms, driving traffic back to the website. Furthermore, leveraging paid distribution for high-quality content allows precise targeting of the intended audience, enhancing visibility and effectiveness without requiring a large budget. Combining organic engagement with tactical paid promotion is essential for maximizing content reach.
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