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#325: The Secret to Consistent Clients | The Lead Generation Series

6 Figure Creative

NOTE

Focus on the Valuable and the Relevant

Allocate no more than 10% of project time to free services or lead generation to ensure the majority is spent on profit-driven activities. Aim for a minimum 10-to-1 return on time invested. When creating lead magnets, avoid trying to tackle overly broad issues; focus on solving specific, relevant problems that genuinely matter to your ideal client for effective and efficient results.

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