Beware the Label: Not All 'Sustainable' is Pure

The term 'sustainable' is often misused, akin to 'organic,' where products may have misleading certifications without full transparency about their ingredients. A product like Apeel, marketed as a plant-based coating for fruits and vegetables, exemplifies this issue as it helps maintain freshness but lacks clear disclosure on its complete ingredient list. Consumers are often uninformed about what they are consuming, even needing to apply unconventional methods, like boiling water, to remove unknown substances from produce, raising concerns about the genuineness of sustainability claims.