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Prioritize Distribution to Elevate Content Success
Talented marketers often find themselves overwhelmed, generating content without an effective distribution strategy. This leads to wasted effort as much of their work goes unseen. To break this cycle, it's crucial to adopt a 'distribution first' approach, ensuring there's a clear plan for audience reach before creating content. Acknowledging that most of the target audience is not ready to buy instantly, content marketing should focus on educating and informing potential customers, establishing brand recognition and trust. By prioritizing distribution, marketers can maximize the impact and effectiveness of their content, leading to better long-term engagement and recognition.