Bundling and Unbundling for Business Success

Businesses can drive subscription revenue growth by adopting a strategy of bundling and unbundling core offerings. This approach allows customers to choose the products or services they want, leading to increased revenue. The New York Times is a prime example of this strategy, as they have surpassed a billion dollars in subscription revenue by offering a variety of products such as games, crossword puzzles, product recommendations, cooking content, and sports news, allowing customers the flexibility to customize their bundles based on their preferences.