Challenges with misusing strategy tools and templates

Using strategy tools and templates poorly, by crowd sourcing data and using them haphazardly, can lead to ineffective strategies. For example, using a SWOT analysis template without validating the input can lead to a mix of operational and market issues, where operational issues overshadow market issues. This results in an unclear understanding of strengths, weaknesses, opportunities, and threats in the market due to the lack of validation and customer research.