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Gini Odell's How to Do Nothing: Addressing the Attention Economy
The book 'How to Do Nothing' by Gini Odell delves into the attention economy, emphasizing how the monetization of attention by social media platforms has led individuals to view their own time as a commodity. This perspective, ingrained by economic forces, hinders the ability to simply exist in the present moment without the inclination to monetize it. Odell suggests a remedy to this mindset by advocating for the act of 'doing nothing' - to appreciate moments without the need for productivity or external validation, using the example of bird watching as a peaceful and non-monetized activity.