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#212 The History of Data and AI, and Where It's Headed with Cristina Alaimo, Assistant Professor at Luiss Guido Carli University

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Data-Driven Ecosystem for Measuring User Behavior

The use of data and digital technology aims to improve precision in measuring user behavior, such as clicks and impressions. However, defining what to measure and assigning value to these metrics still requires substantial effort. Companies in the ecosystem create proxies to measure user interactions accurately and ensure data reliability, contributing to a complex network focused on verifying impressions and enhancing data exchange.

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