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The White Castle System of Eating Houses

99% Invisible

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The Crapers Hall of Fame and White Castle's Unique Connection with Fans

White Castle staff evaluate applications for the Crapers Hall of Fame based on loyalty to the brand, creative storytelling, uniqueness of content, and author's crave. Inductees are celebrated at White Castle headquarters in Columbus, Ohio, known for its Willy Wonka-esque features. The emotional connection to fans helps maintain loyalty and differentiate White Castle from competitors, keeping customers coming back for more.

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