Weight Watchers could have strategically positioned themselves as a supportive partner to the weight loss drug ozempic by emphasizing the importance of lifestyle changes in addition to medication. While doctors highlight the significance of lifestyle modifications alongside drug usage, Weight Watchers failed to leverage this potential synergy. The potential coexistence of Weight Watchers and ozempic in the market remains questionable, as demonstrated by a 15% drop in Weight Watchers' revenue in 2023.

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