The History of OxyContin Marketing

Opioid manufacturers sold oxycontin as a way to sell whiteness itself because addiction was associated with racialized communities. The federal government had the tools to protect consumers from dangerous, unregulated access to opioids. In the 1990s, a company finally broke through with claims to sell oxycontin in a certain way that made white patients seem less vulnerable. However, they didn't invent new techniques, they just found a reason to sell patients a whole lot of opioids.