In this episode, I’m talking with the founder of SISU Lifestyle, Pete Nelson II, as he shares the incredible journey of building his brand while maintaining a balanced family life. I discuss with Pete the health benefits of sauna therapy, the dynamic practice of combining saunas with cold plunges, and the crucial role of solitude and reflection for mental clarity. Pete’s story is committed to showing us all how to build a life rooted in resilience and simplicity. We discuss his upbringing and the resilience of his parents and grandparents instilled a relentless work ethic in him. He shares his father’s transformation from a long-time smoker to an ultra-marathoner and how it influenced him to push beyond limits and impart those same values to his own children. Save 10% at BPN Supps: https://bit.ly/nickbare10audio Live Better, Longer. Premium Saunas Built to Last. https://sisulifestyle.com/ Follow for more: IG: https://www.instagram.com/nickbarefitness/?hl=en YT: https://www.youtube.com/@nickbarefitness Keep up with Pete: IG: https://www.instagram.com/peternelsonii/?hl=en Topics: 0:00 Intro 1:00 Welcome and updates 1:57 Leading through action for your kids 11:08 Growing up with Dad 16:55 Setting an example for your kids 21:13 What is SISU? 29:07 Keeping it simple 40:00 The story behind SISU’s high quality standard 46:32 The benefits of sauna 56:39 Approaching using a sauna 1:06:16 The meditative benefits of using the sauna 1:08:47 Surrounding yourself with people that will improve culture 1:18:22 Be the change you want to see