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The NFX Podcast cover image

Building Your Startup’s Attention Flywheel with Vijay Chattha (Founder of VSC)

The NFX Podcast

NOTE

Balancing Funding Announcements with Innovation and Thought Leadership

Startups often leverage funding announcements to create a narrative and attract attention, but it is crucial to balance this with genuine innovation and thought leadership. Beyond funding announcements, startups can focus on innovation in products, showcasing unique ideas that challenge the status quo, and providing valuable insights that can set them apart in the market.

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Speaker 1
And then yeah, he got these altruism stories, but those are only because people were wondering, how the hell is he getting all this money? Right? So the announcement of money was part of his storytelling. He abused that, right? Like, you don't want to see a founder doing it just for the attention sake. But it does factor in, by the way, I'll tell you, like, we do this often where we say founders says, hey, I raised 20, Vijay. I could take another 20 now and announce it 40, or we could just announce this extra 20 later when I close a little more. I'm going to do the later. We'll get two stories, right? So it does play a role a little bit if you know it works. Yeah. And so how can you help CSA startups beyond these funding announcements? How does it like VSC? What's your strategy to help move the needle past just another funding announcement? Yeah. So I'd say funding announcements, the first thing I think the second thing, we call it I-TD. So it's innovation, thought leadership, and data. So there are things about products that are interesting and should be announced when they come out. We've seen it all the time. We've seen it with, man, we've seen it with firefly. People make pretty cool products that are interesting and visual in some cases, sometimes not visual, sometimes we try to make them visual, even for software. Thought leadership is an interesting one. It's one of the weirdest words. I have a lot of problems with this word because I think it's overused. But at the core of it, it's do you have ideas that the consensus disagrees with? Do you have an insight that nobody's talking about that really matters?

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