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Challenging beginnings and late-night openings
The speaker faced challenges when opening their restaurant, as they had to open without any formal announcement or advertising. They found success by attracting customers from the bustling college area, especially late at night when the bar crowd was hungry. They had to be open late to satisfy the demand for fresh chicken. The understaffed team worked long hours, from 10:30 in the morning to 3:30 at night, seven days a week, and took nap breaks in an apartment behind the restaurant. Despite the difficulties, word spread, and the business started to pick up.