Asset Management Powers Competitive Annuity Rates

To remain competitive in the annuities market, life and annuity providers have recognized the critical importance of effective asset management alongside traditional aspects like marketing and crediting rates. This dual focus allows them to offer higher rates to policyholders. Additionally, firms are shifting from a short-term capital raising strategy to a model that emphasizes longer-duration or permanent capital bases. This transition enhances the stability and availability of capital, fundamentally altering the financial dynamics within the industry.