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Mark Ritson on creativity, brand, and the need for better strategy

The WARC Podcast

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Is the Era of Brand Dead?

The speaker disagrees with Scott Galloway's statement that the era of brand is dead, criticizing American marketers for being behind in their understanding of marketing concepts like ESOV, Byron Sharp, and the Long and the Short of It. The speaker believes Galloway represents a Silicon Valley view of the world and highlights that brand is not just a function of advertising but a result of doing everything right. The speaker emphasizes the importance of a broader view of brand beyond advertising, contrasting it with the limited perspective some American marketers hold. Overall, the speaker criticizes the lack of knowledge and understanding in American marketing circles, attributing their decline to American exceptionalism from the past.

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