Scalability can be achieved through accessible and free resources that promote widespread adoption, as demonstrated by Google’s model. Despite initial skepticism regarding its profitability approach—dispensing its search bar for free and moving away from traditional revenue models—success was rooted in adherence to core principles. Companies facing uncertainty should prioritize their foundational values as guiding metrics; for Google, this was the quality of search results, which ultimately led to the innovative design of their ad model, aligning success with their guiding philosophy.
We were saddened to hear of the passing of former YouTube CEO Susan Wojcicki last Friday, following her battle with lung cancer. In honor of this iconic Silicon Valley leader, host Reid Hoffman offers a remembrance and a chance for listeners to hear the wisdom she shared in her 2020 episode. She talked with Reid about how to establish your company’s true north – and stay the course even amid challenges.
Read a transcript of this episode: https://mastersofscale.com
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