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The Death Of The Personal Brand (& The Future Of Creative Work)
The Koe Cast
Transform Ideas into Creative Power
To enhance content creation, transform ideas into practical elements that can be combined like Legos. Start with an initial idea from any source, such as conversations or videos. Next, choose three to four components to flesh out the idea: identify a relevant problem and its impact on people's lives; outline desirable goals for overcoming that problem; provide a personal or tangible example to clarify the idea; articulate the benefits of overcoming the problem and achieving the goals; and describe a step-by-step process for resolution. Finally, summarize everything with a clear concept that encapsulates the essence of the work. This structured approach empowers deeper thinking and creativity in content development.
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