The Be Human Brand of Leadership: Investing in Loyalty and Job Security

John, a leader with a be human philosophy, went above and beyond to show his employees that they mattered. He organized office birthday parties, accommodated religious holidays, and showed genuine concern for his staff's well-being. When he had to dismiss an employee, he didn't follow the conventional procedure but instead helped him find a new job. This approach earned him unquestioned loyalty, support, and maximum job security from his subordinates.