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190. Best of 2023 - Strategies to win in the new ecosystem economy
Inside the Strategy Room
The Importance of Customer Ownership in Ecosystem Economy
In the ecosystem economy, the key goal is customer ownership, as owning the customer allows for capturing a large part of the value within the multi-trillion bubbles of these ecosystems. Data is identified as the most important asset in this competition, as whoever owns the data will ultimately own the customer. Although there are niche ecosystems, the overall transformation to an ecosystem economy is substantial. Regulatory differences across jurisdictions, the broader transformation on sustainability, and environmental implications are all factors influencing the outcome and the speed at which markets move towards this transformation.
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