Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
Every moment of the day, you're being marketed to. From the instant you check your phone in the morning to the subtle strategies behind political campaigns. So how can you decode the world around you and master the art of marketing?
Expect to learn how effective companies will be at getting their employees back in office, Rory’s thoughts on Jaguars rebrand, what Rory thinks of the current state of British culture at the moment, what causes Overton windows to shift, what the Myth of Collective Wisdom is, the assessment of Trumps successful marketing campaign for president, If people who pay more taxes should get special privileges, how to make a boring product interesting, what makes a brand cool and much more…
Timestamps:
(00:00) Are We Seeing the Death of Remote Work?
(13:49) We Are Too Impatient to Be Intelligent
(27:45) Was the Jaguar Rebrand a Disaster?
(39:43) Why Posh Hotels Still Have Doormen
(46:56) Solving Problems Through Addition & Subtraction
(52:48) The Current State of British Culture
(01:06:27) How to Market the UK to Be More Attractive
(01:16:18) Where the Democrat Campaign Went Wrong
(01:27:13) Should Higher Taxpayers Be Rewarded More?
(01:39:49) Are Companies Trying Too Hard to Be Cool?
(01:46:42) Why Airports Are Becoming Wellness Spaces
(01:52:38) The European Burden of Internet Cookies
(02:07:44) Where to Find Rory
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Episodes You Might Enjoy:
This Is How To Master Your Life - David Goggins - #577: lnkfi.re/SN-Goggins
How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: lnkfi.re/SN-Peterson
The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: lnkfi.re/SN-Huberma
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