Better Product cover image

Product Marketing’s Essential Purpose with Martina Lauchengco, Author of LOVED

Better Product

NOTE

The Middle Ground Isn't as Important as It Used to Be

product marketing is typically the first need, whether it's a generalist or more specialized role. Product managers must be able to take all that market input and say well, do we need to train our sales force on something? They also need really good customer ampathy and id a, a big market and listening ears. So for our listeners, especially those that are executives or founders at early stage companies, know why they need dedicated product marketing talent.

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