The Balance Between Quantifiable and Unquantifiable Strategies in Animal Advocacy

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The concentration on effectiveness in animal advocacy can sometimes hinder a broader range of advocacy and tactics. While it is important to measure impact and evaluate if something is working, relying too heavily on numbers and analytics can overlook the more nuanced aspects of behavior change. There is no one-size-fits-all solution in advocacy, as the effectiveness of strategies depends on the individual. One-to-one advocacy moments, such as conversations with family and friends, can have a significant impact that may be underestimated.

karol is the Content Director for Faunalytics who are dedicated to helping animal advocates improve the effectiveness and impact of their work through research and data.

In this episode karol - a long-time animal advocate with a background in media, filmmaking, and investigative work - talks through Faunalytics most interesting research, and his responsibility for curating the research in the Faunalytics Research Library and some handy tips for digesting and communicating data to a wide audience.

Relevant links to things mentioned throughout the show:

Research Library
Original Studies
Research Prioritization
Faunalytics 2014 study on vegetarians regressions
2023 version on vegetarian regression (Three Parts: I, II, III)
Other 2023 reports
China report?
SCL SHAC research
Faunalytics new piece on invertebrates

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