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Part Three - Leaving a Legacy
The Making of Messi
How Miami Secured Messi's Transfer with a Creative Package
Miami had to come up with a creative offer to attract Lionel Messi, knowing they couldn't match the financial offer from Saudi Arabia or the emotional factor of returning to Barcelona. They focused on two aspects: family and post soccer plans. Miami's proximity to South America and Messi's existing home made it an appealing destination for his family. They also appealed to his future beyond playing soccer, raising the question of what he would do after retirement.
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