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504: Market Research for Product Innovation – with Chip Chomyn
Global Product Management Talk
Understand Value Through Customer Engagement
Engaging customers through structured interviews and quantitative studies reveals critical insights into their value perceptions and needs. Conducting one-on-one virtual interviews helps to identify key drivers of value and customer priorities, while conjoin analysis offers a realistic framework for understanding trade-offs in decision-making. This dual approach informs product development and aligns offerings with customer expectations, emphasizing the necessity of understanding what customers truly value.
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