• Getting users to share the app and its rewards is a major challenge for web 3 apps
  • Web 2 apps are easier to incentivize users to share
  • Blur did a good job of requiring or nudging users to share on Twitter
  • Early on, it's difficult to scale a web 3 app before people start making money on it
  • People are more likely to share web 3 apps when they're making money

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