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“Workers watch your feet, not your lips” - changing culture at scale

Eat Sleep Work Repeat

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Unveiling the Strategic Importance of Purpose in Organizations

Purpose in organizations is crucial yet often misunderstood and misapplied. Many companies have a purpose statement but struggle to be purpose-driven. Articulating a purpose at the right level is essential, as it is more than just a statement; it should guide and drive the business. A purpose should not be confused with values and culture but recognized for its strategic relevance. It is not a mere long-term goal but a strategy that impacts the future. By exemplifying Ikea's purpose of making the everyday better for the many, it illustrates how a clear purpose opens up markets and drives every aspect of the business. Aligning purpose with profitability and societal impact is key for success. When a purpose is effectively articulated, it creates stretch, necessitating change and transformation, which leadership must champion.

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