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Identifying and prioritizing the big things in business
Businesses should focus on managing and prioritizing the big things, which are stable over time and essential to customer experience. Identifying these big things, such as low prices, fast delivery, and large selection, is crucial as they are unlikely to change over the next 10 years and therefore worth investing energy into. These big things are distinct from small, internal issues, often referred to as 'paper cuts', which also deserve attention but should not overshadow the focus on the big things.