The Importance of Being a Thermostat in Digital Analysis

The hardest skill set for a digital analyst is being able to interpret data and make changes based on it./nMost digital analysts act like thermometers, measuring what has already happened./nOrganizations should strive to be like thermostats, using data to make proactive changes./nMany analysts today are too focused on running reports instead of using data for hypothesis testing and problem-solving./nThe scientific method is more akin to being a thermostat, constantly using data to test and refine hypotheses.