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The Funnel and Revenue Math w/ Matt Plank (CRO, Rippling)
The Science of Scaling
The Importance of Considering Sales and Marketing Spend in Uni Economics
Having a rep that generates their own demand is more cost-effective than relying on a marketing team and SDR team./nThe total cost for a sale includes the quarterly spend on marketing, SDRs, and account executives./nYou can determine the revenue and lifetime value from a sale to calculate payback periods and ltv to cat ratios./nUnderstanding concepts like payback periods and ltv to cat ratios is important for unit economics./nIt is essential to project your sales and marketing spend.
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