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Building Reputation through Content and Connections
In the past, gaining recognition in magazines and writing books was more about building connections and being known by people rather than having formal credentials. Establishing a strong online presence by consistently posting on forums helped someone secure a column in a magazine. Having credentials like a PhD could be beneficial but was not a strict requirement. Nowadays, with a more competitive landscape, evidence-based content that is effective may not be as attention-grabbing for clickbait or viral content. Achieving high viewership for videos, though possible, is unlikely to happen randomly for content focusing on practical solutions.