The Evolution of Product Development and Investment Strategies

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We've become more aggressive in entering new markets by investing heavily in new products. Our playbook involves identifying market needs and building products for ourselves and customers. We've found success in filling gaps where popular companies like Facebook and Google don't have products available. We now dedicate larger teams to these internal projects, but we start small with a small core group of individuals.

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Today’s show:

Atlassian Co-CEO Scott Farquhar joins Jason to break down how he and his Co-Founder bootstrapped Atlassian to an IPO (1:34), his lessons from acquiring, growing and eventually selling HipChat (13:43), thoughts on product-led growth (29:27), generative AI tools for the enterprise (39:43), and more!

Time stamps:

(0:00) Atlassian Co-CEO Scott Farquhar joins Jason!

(1:34) Atlassian origins, bootstrapping to IPO

(12:22) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://Squarespace.com/TWIST

(13:43) Lessons from HipChat: Acquiring and growing the service, selling to Slack, what Scott would do differently

(19:39) Atlassian's two playbooks: bootstrapping and aggressive growth

(27:57) Supergut - Get 25% off with code TWIST at https://supergut.com

(29:27) How product-led growth leads to a sharper product team, how Atlassian is thinking about LLMs and generative AI

(38:20) Miro - Sign up for a free account at https://miro.com/startups

(39:43) Remaining flexible re: AI tools, utilizing customer data, when to expect major knowledge work breakthroughs in AI

(47:27) How Scott thinks about AI, remote work, and efficiency

(1:01:39) Staying motivated in Atlassian's third decade