One Year Later: Looking At What's Changed in AI & Business
AI Knowhow
Understand Consumers to Innovate Effectively
Utilizing consumer insights can significantly enhance product development and marketing strategies. Diageo’s 'What's Your Whiskey' app exemplifies this by engaging consumers to reveal their preferences, allowing the company to gather valuable data for informed decision-making. Such initiatives do not have immediate monetization but provide critical understanding of consumer behavior that can drive future innovation. Other beverage companies, like beer makers, also analyze consumer preferences to gauge market trends, highlighting the importance of recognizing changing tastes. A comprehensive examination of pain points within business processes can uncover opportunities for AI integration and digitization, leading to substantial improvements in customer satisfaction and overall business performance.
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