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Viral Writing 101 with Shaan Puri

The Espresso Hour

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How to Write a Viral Story

Creating a viral story involves crafting narrative arcs that evoke an 'us versus them' mentality, providing specific and valuable information that resonates with the reader. The focus should always be on what will grab and hook the reader's interest, rather than solely on personal interests. Injecting specificity and catering to the reader's needs and interests are key components to writing viral content.

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