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Should All Companies Measure ARR?
SMBs have shown more stability in budget compared to enterprises in the last 12 months./nEnterprise growth is higher but more stable than SMBs./nThe global economy is confusing, with SMBs experiencing stability while enterprises are cutting budgets./nARR (annualized recurring revenue) has become a corrupted metric with the inclusion of non-recurring revenue and hybrid models./nLow gross margins can have a negative impact on SaaS companies and should be carefully considered.