How to Reinvent a Consumer Brand
HBR IdeaCast
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Changing the Culture: Persuasion, Risk, and Leadership in a Rebranding Journey
Change is hard for people and can be met with resistance/nBelief, risk-taking, and a sense of what's possible are important in driving change/nLeading by example and carrying the flag is necessary to change culture/nNot everyone will be on board with change and that's okay/nLeadership involves making tough decisions and driving growth
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