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Creating an Employer Brand and Initiating a Video Series on LinkedIn
The speaker introduced an employer brand concept in the company, which was unheard of at that time. Employees were initially puzzled by candidates wanting to join due to the speaker's influence. Realizing the significance of creating an employer brand, a video series was launched on LinkedIn in 2017. The speaker waited for the video feature to be enabled on LinkedIn, but after inquiring with the CEO, the feature was swiftly activated. This incident reinforced the principle that 'if you don't ask, the answer is always no.' Hence, the speaker started a video series on LinkedIn, titled 'Varikku Wednesdays,' to publicly commit to a journey of unknown direction while sharing insights and experiences on the platform.