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Episode 222 - Stop Obsessing Over Your ROAS with Rabah Rahil of Triple Whale
eCommerce Evolution
Product Channel Fit - Focused Marketing Effort Wins
The key insight from this snip is that rather than trying to be present on every marketing channel, it is recommended to focus on finding the channel that resonates the most with your target audience. This concept is referred to as 'channel product fit'. By mastering a specific channel and focusing on email, SMS, and retention strategies before expanding to other channels, businesses can simplify their marketing efforts and make experimentation easier. The snip emphasizes the importance of keeping things simple and impactful, rather than trying to be everywhere at once. It also highlights the value of finding the right channel, like YouTube, with a high potential for reaching diverse age groups. The snip suggests that businesses should become specialists before becoming generalists, and should focus on strong retention strategies to maximize the value of paid media.
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