The Power of Social Media in Shaping Public Opinion

Social media platforms like TikTok have the ability to influence public opinion by breaking through individualized bubbles and sharing impactful content. In the case of Palestine, TikTok strategically placed Palestinian content in users’ feeds, leading to a ripple effect of sharing and eventually shifting American public opinion on the matter. This showcases the significant influence of social media in shaping narratives and perceptions, as it provides a platform for ordinary voices to be heard and impact national discourse outside of mainstream media control.