Despite facing criticism for its history of controversial statements, Abercrombie and Fitch has experienced a resurgence in consumer interest and financial success. Following a period of negative perceptions due to offensive comments, the brand has managed to attract consumers and boost its stock value by surpassing profit forecasts and achieving robust sales.
Fast Company’s senior fashion writer Elizabeth Segran explains how the company overcame a problematic history to pull off a renaissance.
This episode was produced by Amanda Lewellyn, edited by Amina Al-Sadi, fact-checked by Matt Collette, engineered by Patrick Boyd and Andrea Kristinsdottir, and hosted by Noel King.
Transcript at vox.com/today-explained-podcast
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