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New Ideas in Moments of Major Disruption: example Airbnb
Moments of major disruption can give rise to interesting new ideas that may not have been successful in earlier times. Airbnb emerged during the O809 pandemic and recession, when people were willing to try new things and explore new solutions due to economic uncertainty. The concept of letting someone stay in your home or renting out a room would have seemed crazy before, but in times of upheaval, innovative business models can be born.