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Prof G Markets
Luxury Firms Face New Realities
Luxury brands, particularly LVMH, are experiencing a downturn as their growth dependency on the Chinese market diminishes. Historically, from 2000 to 2018, these firms benefited greatly from their focus on China. However, the current economic landscape reveals that Asia, and China in particular, is no longer a reliable source of continuous luxury spending. This shift poses challenges for firms overly reliant on this once-thriving market.
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