Episode 2215 Scott Adams: Persuasion Grades For DeSantis & Vivek. Lots Of Fake News. Bring Coffee
Real Coffee with Scott Adams
The Power of Reframes
Steve Jobs was known for his skill in reframing and persuading others. He used reframes to quickly shift people's perspective and change their reality. Jobs famously asked John Scully if he wanted to sell sugar water for the rest of his life or change the world, effectively convincing him to leave Pepsi and join Apple. Jobs used reframes regularly, even in marketing campaigns like the iconic slogan 'Think different' for the Macintosh. By challenging the idea that people using IBM computers were just drones, he tapped into the universal desire to be seen as unique and different.
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