Anatomy of a Good Advertising Relationship and Internal Ad Sales

The speaker emphasizes the importance of handling ad sales internally. They believe that creators should focus on producing content and not become the CEO of an advertising business. They only consider products or services that have potential appeal and have strict criteria for evaluation. The speaker also mentions the importance of working with easy-to-deal-with agencies. They conduct thorough research and back channel before deciding to use a product or service. Ultimately, they have turned down significant amounts of money if something doesn't meet their standards.