Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
Lenny's Podcast: Product | Growth | Career
Approaching Globalization and Market Prioritization in Tech Companies
Tech companies need to consider a global approach to market prioritization and product development, rather than solely focusing on the US market. By launching products in regions like Southeast Asia first, companies can tap into diverse markets and opportunities. This strategy allows for tailored approaches such as launching creator funds in North America and gaming services in the EUI region to cater to specific demographics effectively. Such a diversified go-to-market strategy sets tech companies apart and broadens their market reach beyond traditional US-centric roots.
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