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HOWA EP 127 - KAZIM RASHID
hanging out with audiophiles
Talent Requires Tenacity: The Changing Music Landscape
The music industry has shifted dramatically over the last five years, making it increasingly difficult for emerging artists to secure deals unless they demonstrate considerable progress. The journey from a lesser-known status to a recognisable point now demands significant investment of time and resources, posing a challenge particularly for those from working-class backgrounds. This raises concerns about the sustainability of careers in music, as the barriers could lead to a scenario where only those with financial stability can afford to persevere. Additionally, the traditional methods for gaining exposure, such as radio play and promotional efforts, have diminished in relevance. Artists who solely rely on streaming platforms without promotion face almost certain obscurity, highlighting the pressing need for adaptability in a rapidly evolving industry.
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