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The Storytelling Expert: Hidden Triggers That Make People Act | Matthew Dicks
The Knowledge Project with Shane Parrish
**Difference between a good and a bad story **
A good story differs fundamentally from a bad story through its emphasis on change and realization over mere reporting of events. Good stories convey a transformation in perspective, showcasing a journey from one mindset to another or illustrating personal growth. In contrast, bad stories often consist of simple accounts of daily life, failing to engage the listener's interest. Additionally, effective storytelling requires the storyteller to understand the audience's need for reason and engagement; without a compelling reason to listen, a story risks becoming forgettable. The ability to entertain and deliver content with this audience awareness distinguishes impactful storytellers from those who fade into the background.
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